The Contribution of E-Commerce and Financial Manage-ment to Enhancing MSME Performance in Indonesia

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Published Oct 24, 2025
https://doi.org/10.64276/jobic.v2i1.30
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Vol. 2 No. 1 (2025): Journal of Business Integration Competitive

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Rafida Khairani
Universitas Prima Indonesia
Tantri Octora Dwi Syah Putri
Universitas Prima Indonesia

Abstract

This study explores how e-commerce adoption and financial management jointly enhance the performance and sustainability of micro, small, and medium enterprises (MSMEs) in Indonesia. Using a qualitative literature review approach, the research identifies e-commerce as a driver of market expansion and innovation, while financial management ensures business stability and accountability. The findings show that digital transformation must be supported by financial discipline to achieve long-term growth. MSMEs that integrate both capabilities become more resilient, efficient, and competitive in the digital economy. Strengthening infrastructure, financial literacy, and collaboration among government, financial institutions, and digital platforms is essential for inclusive MSME development. Overall, the synergy between e-commerce and financial management provides a strategic foundation for building sustainable and competitive MSMEs in Indonesia’s evolving digital landscape.

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Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite
Rafida Khairani, & Tantri Octora Dwi Syah Putri. (2025). The Contribution of E-Commerce and Financial Manage-ment to Enhancing MSME Performance in Indonesia. Journal of Business Integration Competitive, 2(1), 50–62. https://doi.org/10.64276/jobic.v2i1.30

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