Consumer And Commercial Practices in International Business from An Economic Perspective

Nurul Syafiqah Azman; Nasib Nasib; Affendy Abu Hassim; Said Nasser Al-Amrani; Muhammad Fathoni

doi:10.64276/jobic.v2i2.74

Authors

Nurul Syafiqah Azman Universiti Kuala Lumpur
Nasib Nasib Institut Bisnis Informasi Teknologi dan Bisnis
Affendy Abu Hassim Universiti Kuala Lumpur
Said Nasser Al-Amrani Sohar University
Muhammad Fathoni Politeknik Ganesha Medan

DOI:

https://doi.org/10.64276/jobic.v2i2.74

Keywords:

Consumer Behavior, Commercial Practices, International Business, Systematic Literature Review, Global Trade, Behavioural Economics

Abstract

The intersection of consumer behaviour and commercial practices in international business contexts represents a critical area of economic research. As international ties become more robust, the awareness of the economic effects stemming from multinational cooperation between organizations and their clientele is elevating. This systematic literature review seeks to amalgamate contemporary scholarship on consumer and commercial practices within the realm of international business from an economic standpoint, with the aim of elucidating critical themes, theoretical frameworks, methodological approaches, and existing research deficiencies. A comprehensive search was conducted across main databases including Scopus and Pro Quest. The primary emphasis of the search strategy was on peer-reviewed publications that scrutinized consumer behaviour, corporate practices, and their economic ramifications within the framework of international business, specifically those released between the years 2019 and 2025. 57 pertinent studies from a variety of databases were found during the review. A detailed compilation of observed facts reveals that investigations into promotional approaches, shopper habits, and governance models show a considerable variation. Significant notions involve a range of consumer patterns influenced by cultural diversity, the shift in business operations due to the digital revolution globally, and the strategies devised for consumer protection. Contemporary analyses indicate that important cultural dynamics significantly influence purchasing behaviours, in addition to noticeable differences in legal systems about consumer support. The current literature shows limited comprehensive economic analysis of consumer and commercial practices in international business. Understanding cross-cultural commercial practices and their economic ramifications, especially with regard to policy recommendations and economic impact assessments, is severely lacking

Downloads

Download data is not yet available.

References

Abdul Razak, A., Author, C., Professor, A., & Mhd Sarif, S. (2022). Islamic Leadership For Sustaina-bility: A Systematic Literature Review Using Prisma. In Online Journal Of Islamic Management And Finance (Vol. 2, Issue 2).

Ardern, C. L., Büttner, F., Andrade, R., Weir, A., Ashe, M. C., Holden, S., Impellizzeri, F. M., De-lahunt, E., Dijkstra, H. P., Mathieson, S., Rathleff, M. S., Reurink, G., Sherrington, C., Stama-takis, E., Vicenzino, B., Whittaker, J. L., Wright, A. A., Clarke, M., Moher, D., … Winters, M. (2022). Implementing The 27 Prisma 2020 Statement Items For Systematic Reviews In The Sport And Exercise Medicine, Musculoskeletal Rehabilitation And Sports Science Fields: The Persist (Implementing Prisma In Exercise, Rehabilitation, Sport Medicine And Sports Science) Guidance. British Journal Of Sports Medicine, 56(4), 175–195. Https://Doi.Org/10.1136/Bjsports-2021-103987

Cheng, C., Zhong, H., & Cao, L. (2020). Facilitating Speed Of Internationalization: The Roles Of Business Intelligence And Organizational Agility. Journal Of Business Research, 110, 95–103. Https://doi.Org/10.1016/J.Jbusres.2020.01.003

Cortese, T. T. P., De Almeida, J. F. S., Batista, G. Q., Storopoli, J. E., Liu, A., & Yigitcanlar, T. (2022). Understanding Sustainable Energy In The Context Of Smart Cities: A Prisma Review. In Energies (Vol. 15, Issue 7). Mdpi. Https://doi.Org/10.3390/En15072382

Du, H., Ma, B., Niyato, D., Kang, J., Xiong, Z., & Yang, Z. (2022). Rethinking Quality Of Experi-ence For Metaverse Services: A Consumer-Based Economics Perspective. Http://Arxiv.Org/Abs/2208.01076

Esmerova, E. (2023). International Entrepreneurship As A Way To Penetration Of Macedonian Products On The Global Market. International Journal Of Business And Economics, 8(1), 33–42. Http://Ijbe.Ielas.Org/Index.Php/Ijbe/Index

F. Dalimunthe, R., Roni Hasibuan, F., Napitu, B., Rifai, A., & Qamariah, I. (2022). Internationalization Of Small Medium Enterprises: Sustainable Strategic Of Human Resources Development. In-ternational Journal Of Economic, Business, Accounting, Agriculture Management And Sharia Administration (Ijebas), 2(2), 247–254. Https://doi.Org/10.54443/Ijebas.V2i2.193

Fletcher, D. (2004). International Entrepreneurship And The Small Business. Entrepreneurship And Regional Development, 16(4), 289–305. Https://doi.Org/10.1080/0898562042000263267

He, L., Zheng, L. J., Sharma, P., & Leung, T. Y. (2024). Entrepreneurship Education And Estab-lished Business Activities: An International Perspective. International Journal Of Management Education, 22(1). Https://Doi.Org/10.1016/J.Ijme.2023.100922

Karimova, G. S., Heidbrink, L., Brinkmann, J., & Lemay, S. A. (2025). Global Standards And The Philosophy Of Consumption: Toward A Consumer-Driven Governance Of Global Value Chains. Business Ethics, The Environment And Responsibility, 34(1), 280–294. Https://Doi.Org/10.1111/Beer.12648

Kolieb, J. (2022). Consuming International Law: Towards An Experimental Research Agenda For Understanding The Effects Of Corporate International Humanitarian Law Violations On Con-sumer Buying Behavior. German Law Journal, 23(3), 333–349. Https://Doi.Org/10.1017/Glj.2022.25

Kormakova, I., Kruhlyanko, A., Peniuk, V., Ursakii, Y., & Verstiak, O. (2023). Actual Strategies For Businesses Penetrating Foreign Markets In The Modern Economy: Globalisation Aspect. In-ternational Journal Of Professional Business Review, 8(5), E02148. Https://Doi.Org/10.26668/Businessreview/2023.V8i5.2148

Mehrotra, M. S., Sharma, S. D., & Jaiswal, G. (2018). A Systematic Review Of Transformational Leadership Upon Vital Organizational Aspects: An Imitation Of Meta Analysis Methodologies Of Prisma And Meta Essentials. Https://Www.Researchgate.Net/Publication/356252421

Merín-Rodrigáñez, J., Alegre, J., & Dasí, À. (2024). International Entrepreneurship In Innnovative Smes: Examining The Connection Between Ceos’ Dynamic Managerial Capabilities, Business Model Innovation And Export Performance. International Business Review. Https://Doi.Org/10.1016/J.Ibusrev.2024.102321

Ott, D. L., & Iskhakova, M. (2019). The Meaning Of International Experience For The Development Of Cultural Intelligence: A Review And Critique. In Critical Perspectives On International Business (Vol. 15, Issue 4, Pp. 390–407). Emerald Group Holdings Ltd. Https://Doi.Org/10.1108/Cpoib-05-2019-0036

Page, M. J., Mckenzie, J. E., Bossuyt, P. M., Boutron, I., Hoffmann, T. C., Mulrow, C. D., Shamseer, L., Tetzlaff, J. M., Akl, E. A., Brennan, S. E., Chou, R., Glanville, J., Grimshaw, J. M., Hrób-jartsson, A., Lalu, M. M., Li, T., Loder, E. W., Mayo-Wilson, E., Mcdonald, S., … Moher, D. (2021). The Prisma 2020 Statement: An Updated Guideline For Reporting Systematic Reviews. In Plos Medicine (Vol. 18, Issue 3). Public Library Of Science. Https://Doi.Org/10.1371/Journal.Pmed.1003583

Paul, J., Lim, W. M., O’cass, A., Hao, A. W., & Bresciani, S. (2021). Scientific Procedures And Ra-tionales For Systematic Literature Reviews (Spar-4-Slr). International Journal Of Consumer Studies. Https://Doi.Org/10.1111/Ijcs.12695

R. Gao. (2022). A Cross Cultural Investigation On Consumer Responses To Failures Of Domestic And Foreign Products. Journal Of International Consumer Marketing, 34.

Regona, M., Yigitcanlar, T., Xia, B., & Li, R. Y. M. (2022). Opportunities And Adoption Challenges Of Ai In The Construction Industry: A Prisma Review. Journal Of Open Innovation: Technol-ogy, Market, And Complexity, 8(1). Https://Doi.Org/10.3390/Joitmc8010045

S.-A. Abdul-Latif Et Al. (2023). An Examination Of The Effects Of Consumer Ethnocentrism, Con-sumer Internationalism And Consumer Cosmopolitanism Toward Products From China In Ma-laysia. Journal Of International Consumer Marketing.

Santamaria-Granados, L., Mendoza-Moreno, J. F., & Ramirez-Gonzalez, G. (2021). Tourist Recom-mender Systems Based On Emotion Recognition—A Scientometric Review. Future Internet, 13(1), 1–38. Https://Doi.Org/10.3390/Fi13010002

Shah, F., Zulfikar, S., & Bhutto, A. (2024). Global Business Management: Strategies For International Success.

Siddaway, A. P., Wood, A. M., & Hedges, L. V. (2019). How To Do A Systematic Review: A Best Practice Guide For Conducting And Reporting Narrative Reviews, Meta-Analyses, And Meta-Syntheses. In Annual Review Of Psychology (Vol. 70, Pp. 747–770). Annual Reviews Inc. Https://Doi.Org/10.1146/Annurev-Psych-010418-102803