Tambunan, D., Mega Hernawati Harefa, M Chandra Wibowo, Dini Vientiany, & Affendy Abu Hassim. (2025). Driving Repurchase Intention in E-Commerce: The Synergistic Role of Promotional Innovation and User Experience among Lazada Consumers. Journal of Business Integration Competitive, 2(1), 31–39. https://doi.org/10.64276/jobic.v2i1.28