KHAIRANI NURBAYAN; RATIH AMELIA; KHAIRATUN NAZAH; MUHAMMAD FATHONI; MEGA HERNAWATI HAREFA. Unlocking Buyer Intent: How the Marketing Mix Shapes Purchasing Decisions at Ummah Cahaya Restaurant. Journal of Business Integration Competitive, [S. l.], v. 1, n. 2, p. 18–30, 2025. DOI: 10.64276/jobic.v1i2.14. Disponível em: https://nafasjournal.com/index.php/jobic/article/view/14. Acesso em: 25 aug. 2025.