Purnama Sari, Ratih Amelia, Jessica Andre, Tina Linda, and Ahmad Fadli. 2025. “A CRITICAL ANALYSIS OF MARKETING STRATEGIES IN ENHANCING THE COMPETITIVE ADVANTAGE OF CAFE PONDOK REZEKI DELI TUA”. Journal of Business Integration Competitive 1 (2):70-83. https://doi.org/10.64276/jobic.v1i2.18.