Does Credible Tourism Information Build Destination Loyalty? The Mediating Role of Memorable Tourism Experience in Island Tourism

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Published Apr 30, 2025
https://doi.org/10.64276/jobic.v1i2.109
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Vol. 1 No. 2 (2025): Journal of Business Integration Competitive

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Nasib
Institut Bisnis Informasi Teknologi dan Bisnis

Abstract

This study examines the influence of information credibility on destination loyalty through the mediating role of memorable tourism experience among tourists visiting Samosir Regency, North Sumatra, Indonesia. Specifically, it investigates how the perceived credibility of tourism information contributes to the formation of memorable tourism experiences and subsequently strengthens tourists' loyalty to the destination. The study population comprised 2,451,269 tourists who visited Samosir Regency in 2025, from which a sample of 318 respondents was selected using accidental sampling. Respondents were recruited directly at the research sites based on their willingness to participate and their fulfillment of two eligibility criteria: having visited Samosir Regency at least three times and having previously obtained destination-related information through digital media. Data were collected using a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the measurement and structural models, direct relationships, and mediation effects. This study proposes a conceptual mechanism in which memorable tourism experience mediates the relationship between information credibility and destination loyalty. By integrating these three constructs, the study advances the understanding of how credible tourism information can be translated into memorable experiences and sustained destination loyalty. The findings are expected to provide theoretical and managerial implications for destination managers in developing credible tourism communication strategies that align with tourists' actual experiences and foster long-term destination loyalty

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Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite
Nasib. (2025). Does Credible Tourism Information Build Destination Loyalty? The Mediating Role of Memorable Tourism Experience in Island Tourism. Journal of Business Integration Competitive, 1(2), 155–170. https://doi.org/10.64276/jobic.v1i2.109

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