Journal of Business Integration and Competitive (JoBIC) is a peer-reviewed academic publication that delves into the vital relationship between business integration and competitive strategies. Its mission is to provide a platform for scholars, researchers, and industry practitioners to explore and analyze how businesses can integrate processes and systems to gain a competitive edge in the global market. This journal typically aims to provide insights, research findings, and case studies that explore how businesses integrate various operational, technological, and strategic processes to enhance competitiveness in the global market. JoBIC publishes two issues a year in April and October

DOI: https://doi.org/10.64276/jobic.v1i2

Published: 30-04-2025

Innovative Marketing Strategies in Culinary MSMEs: A Case Study of Warkop Agam Medan

Ade Nurhidayah, Ratih Amelia, Yuniar Andi, Hengky Kosasih, Sabaruddin Chaniago

11-17

Unlocking Buyer Intent: How the Marketing Mix Shapes Purchasing Decisions at Ummah Cahaya Restaurant

Khairani Nurbayan, Ratih Amelia, Khairatun Nazah, Muhammad Fathoni, Mega Hernawati Harefa

18-30

Strengthening Sales Through Brand Image and Product Quality: An Empirical Study at UD. UMEGA Roti Kacang Hj. Eliya Lubis

Dwi Khairumi, Ratih Amelia, Martin, Lidia Berliana Siboro, Manda Dwipayani Bhastary

55-69

Digital Support and Human Touch: A Strategic Combination to Enhance Students' Learning Motivation

Sri Andini, Ratih Amelia, Loly, Wily Julitawaty, Muhammad Fathoni

99-107

Digital Transformation and Its Impact on Production Improvement: A Case Study at PT Gajah Mada Plastik

Heri Hardiansyah, Ratih Amelia, Adi Harianto, Ester, Maya Syahlina

108-115

Analysis of Marketing Strategies in Improving Service Quality at Aska Printing and Photocopy Services

Nur Wahyuni Siregar, Ratih Amelia, Charles Barkley, Agus Susanto, Zakia Fadila

116-124