E-ISSN : 3089-2120
Vol. 1 No. 2 (2025): Journal of Business Integration Competitive
Journal of Business Integration and Competitive (JoBIC) is a peer-reviewed academic publication that delves into the vital relationship between business integration and competitive strategies. Its mission is to provide a platform for scholars, researchers, and industry practitioners to explore and analyze how businesses can integrate processes and systems to gain a competitive edge in the global market. This journal typically aims to provide insights, research findings, and case studies that explore how businesses integrate various operational, technological, and strategic processes to enhance competitiveness in the global market. JoBIC publishes two issues a year in April and October
Published:
30-04-2025
Articles
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Service Quality as the Key to Customer Satisfaction: An Empirical Analysis of BTPN Syariah Bank Siantar Timur
Wulan Sari, Ratih Amelia, Cici Handayani, Amin Hou, Susanto
1-10
Abstract views: 187
| 
pdf Download: 125
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Innovative Marketing Strategies in Culinary MSMEs: A Case Study of Warkop Agam Medan
Ade Nurhidayah, Ratih Amelia, Yuniar Andi, Hengky Kosasih, Sabaruddin Chaniago
11-17
Abstract views: 158
| pdf Download: 108
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Unlocking Buyer Intent: How the Marketing Mix Shapes Purchasing Decisions at Ummah Cahaya Restaurant
Khairani Nurbayan, Ratih Amelia, Khairatun Nazah, Muhammad Fathoni, Mega Hernawati Harefa
18-30
Abstract views: 140
| pdf Download: 98
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Examining the Appeal of Quality Service: A Study on the Impact of Product Quality on Purchase Decisions at Hani Salon
Agnes Pebriani, Ratih Amelia, Tyus Windi Ayuni, Tina Linda, Ahmad Rivai
31-41
Abstract views: 194
| pdf Download: 68
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Service Quality and Customer Satisfaction in Ethnic Cuisine: Insights from a Nasi Kebuli Restaurant in Indonesia
Puspita Dewi, Ratih Amelia, Devia Febrina, Jimmy Kelana, Debora Tambunan
42-54
Abstract views: 358
| pdf Download: 243
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Strengthening Sales Through Brand Image and Product Quality: An Empirical Study at UD. UMEGA Roti Kacang Hj. Eliya Lubis
Dwi Khairumi, Ratih Amelia, Martin, Lidia Berliana Siboro, Manda Dwipayani Bhastary
55-69
Abstract views: 94
| pdf Download: 31
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A CRITICAL ANALYSIS OF MARKETING STRATEGIES IN ENHANCING THE COMPETITIVE ADVANTAGE OF CAFE PONDOK REZEKI DELI TUA
Purnama Sari, Ratih Amelia, Jessica Andre, Tina Linda, Ahmad Fadli
70-83
Abstract views: 123
| pdf Download: 41
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ANALYSIS OF MARKETING STRATEGIES TO ENHANCE SERVICE QUALITY IN ELECTRONIC REPAIR WORKSHOPS: A CASE STUDY AT NATEMU, SOUTHEAST ACEH
Ayu Julsari, Ratih Amelia, Deva Djohan, Albert, Emma Novirsari
84-98
Abstract views: 104
| Pdf Download: 31
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Digital Support and Human Touch: A Strategic Combination to Enhance Students' Learning Motivation
Sri Andini, Ratih Amelia, Loly, Wily Julitawaty, Muhammad Fathoni
99-107
Abstract views: 76
| pdf Download: 29
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Digital Transformation and Its Impact on Production Improvement: A Case Study at PT Gajah Mada Plastik
Heri Hardiansyah, Ratih Amelia, Adi Harianto, Ester, Maya Syahlina
108-115
Abstract views: 81
| pdf Download: 28
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Analysis of Marketing Strategies in Improving Service Quality at Aska Printing and Photocopy Services
Nur Wahyuni Siregar, Ratih Amelia, Charles Barkley, Agus Susanto, Zakia Fadila
116-124
Abstract views: 74
| pdf Download: 44
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The influence of Brand Awareness on Purchase Decision Mediated by Purchase Interest on Cosmetic Products Online in Medan City
Satria Tirtayasa, Hazmanan Khair, Halimah Tusakdiah
125-140
Abstract views: 67
| pdf Download: 30
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Peer Trust as a Mediator Between Learning Organization Culture and Innovative Behavior Among Faculty
Tony Honkley, Nidya Banuari, William Tandeas
141-154
Abstract views: 56
| pdf Download: 45
