Digital-Era Inventory Optimization and Corporate Profitability: Empirical Evidence from PT Gramedia Asri Media, Indonesia

Tri Andika; Yuniar Andi; Sujarwo

doi:10.64276/ams.v1i4.116

Authors

Tri Andika Politeknik Unggul LP3M
Yuniar Andi Politeknik Unggul LP3M
Sujarwo Politeknik Unggul LP3M

DOI:

https://doi.org/10.64276/ams.v1i4.116

Keywords:

Merchandise Inventory Optimization, Profitability, Digital Inventory Management, Retail Sector, Financial Performance

Abstract

Effective merchandise inventory management is essential for maintaining operational efficiency and financial performance in an increasingly digitalized retail environment. This study examines the relationship between merchandise inventory optimization and profitability at PT Gramedia Asri Media in Medan, Indonesia. A quantitative research approach was employed, utilizing company financial statements and observations of inventory management practices. Data were analyzed using simple linear regression to evaluate the statistical relationship between inventory optimization and profitability. The findings reveal a positive and statistically significant relationship (B = 0.798, p < 0.001), indicating that higher inventory optimization scores are associated with improved profitability. The coefficient of determination (R² = 0.968) indicates that inventory optimization accounts for 96.8% of the observed variation in profitability within the estimated model. These findings highlight the strategic relevance of inventory optimization in supporting financial performance and suggest that digitally supported inventory management practices may enhance stock control, resource utilization, and operational decision-making. The study provides firm-level empirical evidence on the relationship between inventory management and profitability in the Indonesian retail sector

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