The Influence of Business Networks and Perception  of Product Quality on the Competitive Advantage of  SME Products in Langkat

Amin Hou; Deva Djohan; Widy Hastuty

Authors

Amin Hou
Deva Djohan Institut Bisnis Informasi Teknologi dan Bisnis
Widy Hastuty Politeknik Unggul LP3M

Keywords:

Business Network, Product Quality Perception, Competitive Advantage

Abstract

This study seeks to assess the influence of business networks and perceptions of product quality on the competitive advantage of small and medium companies (SMEs) in Langkat. Small and medium-sized enterprises (SMEs) are vital for fostering local economic development; yet, company stakeholders encounter escalating competitive constraints. corporate networks are seen as a strategic asset that facilitates access to broader markets, resources, and information essential for corporate development. Simultaneously, perceptions of product quality affect consumer image and trust, which are essential for sustaining excellence in a competitive marketplace. This research employs a quantitative methodology, utilizing data gathered from a survey of SMEs in Langkat. We employ multiple linear regression analysis methods to examine the simultaneous and partial impacts of the variables under investigation. The analytical results demonstrate that business networks and perceptions of product quality substantially affect competitive advantage. The findings underscore the necessity for SMEs to broaden their business networks and enhance product quality to compete successfully. Recommendations include enhancing company collaboration and creating creative goods that fulfill consumer expectations

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